Feed Your Strengths and Defend Your Promise

Feed Your Strengths and Defend Your Promise

Take it to the Local Level In local marketing, there is tremendous risk trying to be all things to all customers.  From product to price to promotion, marketers are pressured to produce profit from every ad dollar. Local advertisers find themselves in a competitive...
Continuity is King

Continuity is King

Marketing success has little to do with big ideas and everything to do with good decision making, consistency and consumer relevance.  Influencing consumer buying behavior is a process.  Getting someone to hear you, understand you and react to you takes time.  There...
There Are No Silver Bullets

There Are No Silver Bullets

An entrepreneur came into the office last week. He had spent considerable time and money developing a frozen food product he was sure would be a hit. He claimed “it was the best in the category…nothing could compare”. He was enthusiastic about an in-store price point...
Disciplined Decision Making

Disciplined Decision Making

If the question is, what’s the most important factor to finding success with local marketing efforts? The answer is disciplined decision making. Finding return on ad spend starts with stripping the emotion out of decision making, something many local marketers have a...