[pullquote]Social media for business requires strategy, understanding of new trends and guidelines and analytics to ultimately grow your business. (halfabubbleout.com)[/pullquote]Long term marketing success relies on a brand’s ability to adapt their voice to a local audience. That is easier said than done. According to a Salesforce report, 70% of marketers plan to increase their overall social…
We live in a busy world where consumers are constantly barraged with messages from competing advertisers. In order to carve a space in this flood of information, businesses must deliver a consistent message to a common target across multiple media channels. Consistent local marketing success relies on an integrated media strategy that serves both brand…
As a young field marketing manager for a growing restaurant brand I was challenged by seasoned operators to make local ad spend go further. Every idea seemed to be on the table, every price point or promotion made “cents” to them. Local marketing, they believed, could always cost less and deliver more. Local marketing, in…